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Tips on Conducting a Successful Business and Investment in Latin America

Among the most critical decisions your company will make is in choosing the right person to represent you abroad, and this holds true if you are attempting to do business with Latin American partners. In order to help you be guided in selecting the point person to represent your company abroad, here are some ideas for you to read more so that you will learn and will avoid making mistakes about this decision.

The number one thing to know is that Latin Americans are a diverse population, thus you have to realize that your representative does not necessarily need to have a Hispanic name and background, because you will not encounter favoritism or discrimination in this regard.

Your next guideline is to have a representative who is capable in the language of Latin America, aside from being able to conduct business dealings in English with the help of a reliable interpreter, considering this is actually the common practice in business there. Note that the friendship and business relationship with the Latin American company will further be improved if your point person has good conversational skills since he or she would be able to communicate well with the hosts.

Another thing to learn is that beside being highly skilled, knowledgeable and competent in your area of business, your point person must be able to do everything first to get to know the hosts so that there is a slow but sure building of trust in the relationship.

Thus there are some characteristics of a good representative that you should look for and develop. To become the company’s ideal representative, look for the person who is flexible, very patient, and good with people most importantly.

By being a flexible representative, we mean someone who enjoys new experiences, who is a bit adventurous, and who is adaptable to surroundings not familiar to him or her. The person must be willing to accept cultures foreign to him or her, available to travel on successive trips in order to seal a contract, and will act as the point person during the whole process, from the initial stage to closing the contract and then to continuously offer customer service afterwards when the business relationship has established.

In Latin America, the pace of life is observed to be considerably slower, thus your representative must have the patience as a virtue. Thus your representative will need a long time to develop relationships and he or she can do this with a genuine and personal friendly relationship with the Latin America team.

Be aware that intellectualism is being admired as a quality among Latin Americans, thus your representative must be able to carry on conversations on a wide range of topics when engaging with the hosts during social situations especially lots of time will be spent with the hosts.